When is an iPhone not an iPhone? When it’s transformed into a 14-megapixel “genius-phone” capable of taking better photos than Apple’s stock shooter can provide. Musician Will.i.am launched his new i.am+ foto.sosho accessory for the iPhone in London today, which he says can “turn your iPhone into a fashionable camera.”
There are actually four separate versions of the iam+ foto.sosho available, each sporting a completely different look, differing capabilities and price tags starting at £199, which is roughly $320 USD by today’s exchange rate. (The “V.4″ model shown above costs £299.)
Your iPhone slips into the accessory, which sports its own slide-out physical keyboard, Britain’s Daily Telegraph reports. The i.am+ foto.sosho also comes with four interchangeable lenses: standard, fish-eye, wide, and a zoom lens. The dock brings custom software to the table, including Instagram-esque filters, photo editing capabilities, and the ability to share photos online, presumably to Will.i.am’s new i.am website.
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